Episode 25: Giuseppe Gallo from Italicus Rosolio di Bergamotto on his journey to launching Italicus, the history of the Rosolio category, and more.
I'm so excited to present my interview today with Giuseppe Gallo. Giuseppe is a twenty year veteran of the beverage and hospitality industries, and founder of ITALICUS Rosolio di Bergamotto, a liquor that is reestablishing a forgotten Aperitivo category. Prior to Italicus, Giuseppe was best knownn as a global brand ambassador for Martini & Rossi and was recognized as best international brand ambassador at Tales of the Cocktail in 2014.
In the podcast today we discuss:
1. Giuseppe's journey to launching Italicus.
2. The history of the Rosolio category.
3. Challenges and crucibles of launching a premium beverage brand as a start up.
4. Why big companies struggle with innovation, and so much more.