Episode 14: Movers and Shakers at the Activation Army Summit
What's up Movers and Shakers?
Today i’m incredibly pleased to present to you our first episode recorded in front of a live audience.
We recorded this show in October, in front of the Activation Army, a 200 person team working across the US on spirit brands you probably know- Smirnoff, Ketel One, Crown Royal and Captain Morgan, to name a few.
We recorded the episode panel style- Tobin Ellis made his return to the podcast, and my friends and esteemed colleagues Anthony Caporale, Natalie Jacob, and Jason Littrell sat on the panel as well. Please bear with us, as the acoustics and many mics in the room made recording a bit challenging, but trust me, the panelist insights and the questions from the audience make it a worthwhile listen.
In the episode we talk about entrepreneurial challenges in the beverage industry, knowing your worth, bottle design, building relationships and creating rapport, and countless other aspects of survival and success in the beverage world.
I’m super excited to present this to you- I really hope you enjoy it, as there's lots of word of wisdom along the way.